Author: caliche
Hundreds if not thousands of new websites go live everyday. Many of these are created by your average Joe. Here are some Top Website Mistakes to avoid which your average Joe may not think or even know about.
1. Excessive Pop Ups
There is nothing more annoying than entering a site and getting hit with a pop up or two, sometimes even three or four. This can be an instant turn off for your visitor. He or she may never come back to your site. When looking to monetize your new website, you need to take your visitor into consideration. Do you want to have returning visitors or do you just not care? Most webmasters would like to have loyal visitors and greeting them with pop ups would not seem like a proper welcome. The reality is that a majority of visitors relate pop ups with viruses. Even if other visitors do not equate pop ups with viruses it annoys them. Try avoiding pop ups or at the very least excessive use of them.
2. Excessive Banners
Similar to pop ups, having an excessive amount of banners can make navigation of your website confusing and difficult. This can be a nuisance and deter a visitor from coming to your site again. Flashy banners that blink and move can distract your visitor as well. We all want to make money with our websites but over advertising with banners and pop ups can only cost you in the long run. Creating and accumulating loyal visitors is the key. Over advertising with too many banners and pop ups is another error new webmasters make.
3. Website Optimization
Or the lack thereof. Most new webmasters have no clue on how to optimize their websites. We have all been there as new webmasters. There is no guarantee you will get top positions no matter how good you think you are. You can definitely help your cause by doing a very basic optimization of your pages. The first mistake new webmasters make once they grasp the idea of optimization is to only work on the front page or homepage of their websites. Ignoring all the other pages and potential traffic generating content. You should optimize every single page which will contain content you want people to see. This topic can be discussed for ever and would be impossible to completely cover within this article. A small book can be written regarding this specific category. I will continue with optimization below but will discuss “keywords”.
4. Keywords
Selecting keywords is extremely important, building articles/pages around your keywords can help you get better positioning with search engines. I will share a small example of another common mistake with new webmasters and optimization. OK so you finally understand optimization and keywords. Lets say you love Harley Davidson Motorcycles and create a website with that theme. Whats your next step for optimizing and selecting keywords. Using “Harley Davidson” ofcourse, NOT! The chances of you getting a high ranking with the keywords “Harley Davidson” are astronomical, especially for a brand new website. Go to Google and type in “Harley Davidson”, there are 33,400,000 search results on the net for that set of keywords. There are about 8,000 searches daily for that term. To put it in layman’s terms, 8,000 visitors have over 33 million search results to chose from. That is way too much competition for you, so avoid it. Start of with something more reachable, maybe “Harley Davidson History” with 17,100 search results and about 100 daily searches from web surfers. This may still be a little high so just keep looking for a better set of keywords which are obtainable.
There are more Top Website Mistakes to cover. We will be discussing some more in future articles so stay tuned.
